The collectible toy market has witnessed few phenomena as explosive as Labubu’s rise to global prominence. If you’re searching for Labubu’s original price information, you’re likely navigating a complex landscape where retail prices can differ dramatically from resale values, and authenticity concerns loom large. This comprehensive guide breaks down everything you need to know about Labubu pricing in 2026.

What Is Labubu?

Labubu is a collectible plush and vinyl toy character created by Hong Kong illustrator Kasing Lung, featuring a distinctive creature with sharp teeth, large ears, and a mischievous appearance. The character belongs to “The Monsters” series, which debuted in 2015 as an illustrated children’s book inspired by Nordic mythology.

Since partnering with Chinese retailer POP MART in 2019, Labubu has become one of the company’s signature characters, with over 300 different variants released by 2025. The toys are primarily sold in sealed “blind box” packaging, where buyers don’t know which specific character they’ll receive until opening.

The character gained widespread attention in April 2024 after BLACKPINK member Lisa was spotted with a Labubu keychain on her bag, sparking a trend that contributed to its growing recognition across Southeast and East Asia.

Why People Search for Labubu Original Price

Understanding Labubu’s original price is crucial for several reasons:

• Avoiding Overpayment: Resale markets often inflate prices significantly above retail
• Spotting Fakes: Suspiciously low prices usually indicate counterfeit products
• Investment Decisions: Collectors need baseline pricing to evaluate appreciation potential
• Budget Planning: Limited edition drops sell out quickly, requiring advance financial preparation

The gap between retail and resale prices can be substantial, making price research essential before purchasing.

What Is the Original Labubu Price?

The term “original price” refers to POP MART’s official retail pricing at launch. However, understanding Labubu pricing requires distinguishing between several categories.

Official Retail Price Range

At official POP MART channels, prices range from approximately $15 for an 8-centimeter vinyl figure to $960 for a 79-centimeter “mega” edition. Standard blind box figures typically retail between $12-$28 depending on the market and series.

In the United States, POP MART recently raised prices for newer series, with the Labubu 3.0 collection priced at $28 per blind box, up from $22 for previous series. In mainland China, the same figures retail for approximately 99 yuan ($13.50).

Retail vs. Resale Price Gap

Casual collectors purchasing common figures on the resale market should expect to pay $25-$60 if they missed the initial drop. Rare or secret chase figures command $200-$2,000 or more depending on rarity.

The resale markup exists because POP MART releases often sell out within minutes at official channels, forcing late buyers to secondary markets where scarcity drives prices higher.

Why Prices Change Over Time

Several factors influence Labubu price fluctuations:

• Production Scarcity: Limited initial runs create artificial scarcity
• Celebrity Endorsements: High-profile appearances drive demand spikes
• Market Saturation: Increased production capacity has recently caused resale prices to decline, with POP MART now producing around 30 million plush toys monthly 10 times higher than last year’s production levels
• Collector Sentiment: Trends shift as new series launch and older editions lose relevance

Labubu Original Price by Series

Different Labubu series carry varying price points based on their release date, rarity, and collector demand.

Series Name	Original Retail Price	Current Resale Range	Rarity Level
Exciting Macaron (V1)	$22-$25	$35-$80	Common
Big Into Energy (V3)	$25-$28	$40-$100	Moderate
Big Into Energy Secret ID	$25-$28	$1,500-$1,800	Extremely Rare
Have A Seat Series	$22-$25	$45-$90	Moderate
Halloween Party Series	$22-$25	$60-$150	Limited
Christmas/Coca-Cola Edition	$25-$30	$80-$200	Limited
Louvre “Artistic Quest”	$30-$35	$150-$400	Museum Exclusive
Keychain Plush	$15-$18	$30-$80	Common to Moderate
Mega Edition (79cm)	$900-$960	$1,200-$2,000+	Ultra Rare

Note: Prices fluctuate based on market conditions and specific character variants within each series.

The Monsters Series Pricing

The Monsters intellectual property generated approximately $430 million (RMB 3.04 billion) for POP MART in 2024, accounting for 23.3% of total revenue. This financial success reflects the series’ premium positioning in the designer toy market.

Standard figures from The Monsters line typically retail between $22-$28, while collaborative or exclusive editions command higher premiums.

Discontinued Series Value

Discontinued Labubu series often appreciate significantly in the secondary market. Early 2019-2020 releases that originally retailed for $15-$20 now sell for $100-$300, depending on condition and rarity. First-edition figures with original packaging command the highest premiums.

Labubu Blind Box Original Price

Most major retailers price Labubu blind boxes between $45.50 for a single box and $278.99 for an entire series. Individual blind boxes at official POP MART stores typically cost $22-$28.

POP MART Blind Box Pricing Structure

• Single Blind Box: $22-$28 (varies by series and region)
• Series Set (6-12 figures): $150-$350
• Full Collection with Display: $280-$450

Blind boxes represent POP MART’s core business model, leveraging the psychological appeal of surprise and the collector’s desire to complete sets.

Secret Edition Probability and Value

Blind box series typically include one “secret” or “chase” figure with significantly lower odds. Secret figures like the Big Into Energy ID variant have sold for approximately $1,800 in resale markets, representing over 6,000% markup from retail.

The probability of receiving a secret figure varies by series but generally ranges from 1:144 to 1:720 boxes. This rarity creates intense demand among serious collectors.

Why Blind Boxes Resell Higher

Several factors drive blind box resale premiums:

• Completion Pressure: Collectors need specific figures to complete sets
• Gambling Psychology: The thrill of chance creates perceived value
• Immediate Sellouts: Limited availability at retail forces secondary market purchases
• Secret Chase Hunting: Rare variants command extreme premiums

Limited Edition & Rare Labubu Prices

Limited edition releases represent the premium tier of Labubu collecting.

What Makes Labubu “Limited”

Several factors contribute to the limited edition status:

• Collaboration Releases: Partnership editions like the Coca-Cola winter series and One Piece manga collaboration feature exclusive designs
• Geographic Exclusives: Museum collaborations like the Louvre series
• Event-Only Releases: Comic-Con and special event exclusives
• Production Caps: Artificially limited production runs

Secret Editions and Special Variants

Secret editions serve as the holy grail for Labubu collectors. These ultra-rare figures feature unique colorways, poses, or accessories not available in standard releases. The mystery surrounding their existence often not officially announced, adds to their allure.

High-Value Collector Pieces

Large plush editions, display figures, and ultra-limited colorways can reach thousands of dollars, especially for one-of-one or very low production pieces. Auction records for rare Labubus have exceeded $5,000 in specialized collector forums.

Labubu Original vs Fake Price Comparison

Counterfeit versions, colloquially called “Lafufus,” have proliferated in the market. Understanding price differences helps identify fakes.

Feature	Original Labubu	Fake “Lafufu”
Typical Price	$22-$28 retail / $40-$100 resale	$5-$15
Packaging Quality	Matte finish, crisp printing, holographic sticker	Glossy, blurry prints, no hologram
Teeth Count	Exactly nine teeth	7-8 teeth or irregular
Face Color	Pale, peachy tones	Orange, yellow, or bright pink
Material Feel	Solid vinyl, balanced weight	Lightweight, hollow plastic
QR Code	Links to official POP MART verification	Absent or links to fake sites
Foot Stamp	Clear POP MART logo, UV-reactive on newer models	Missing or blurry

Why Fake Labubu Is Cheaper

Counterfeiters avoid licensing fees, quality control costs, and premium materials. The price difference reflects inferior craftsmanship and unauthorized production.

Common Scam Price Ranges

Be wary of:

• Too-Good Deals: Prices 50-70% below retail for “new” figures
• Bulk “Authentic” Offers: Sellers claiming wholesale access to genuine stock
• Suspicious Marketplace Listings: No buyer protection or seller verification

Some scammers acquire authentic boxes but replace the toy inside with a fake before resealing, making authentication essential even with apparently legitimate packaging.

Labubu Price by Country

Regional pricing varies significantly due to import duties, currency exchange, and market positioning.

United States

Current US pricing stands at $28 for newer series like Labubu 3.0, up from $22 for previous collections. The price increase reflects tariff pressures and POP MART’s positioning as a premium brand in Western markets.

Authorized US retailers include POP MART official stores, Amazon’s official POP MART storefront, and select verified partners.

China (Mainland)

Mainland China pricing remains at 99 yuan (approximately $13.50) for standard blind boxes, representing the most affordable official market globally. Chinese collectors enjoy price advantages due to domestic production and reduced shipping costs.

Malaysia & Singapore

Southeast Asian markets typically price Labubu between $18-$25 USD equivalent. The region experienced explosive growth after Lisa’s endorsement, making it a key market for POP MART.

Local retailers often stock exclusive colorways for the Southeast Asian market, commanding slight premiums over standard releases.

Bangladesh

Bangladesh lacks official POP MART stores, forcing buyers to rely on:

• Online imports with 25-40% shipping premiums
• Third-party resellers with authentication risks
• Travel purchases from neighboring countries

Typical total costs for Bangladeshi collectors range from $40-$60 per figure after import duties and shipping.

Tax, Import Duty, and Availability

International buyers should factor in:

• Import Duties: 10-30% depending on country regulations
• Shipping Costs: $10-$40 per order
• Currency Fluctuations: Exchange rates can add 5-10% volatility
• Stock Availability: Many regions experience 2-6 week delays after global launches

Where to Buy Labubu at Original Price

Securing figures at retail prices requires strategic shopping.

POP MART Official Stores

The safest purchase channel includes:

• Physical POP MART Stores: Available in major cities across Asia, Europe, and select US locations
• Official Website: popmart.com with regional variations
• POP MART Mobile App: Exclusive app-only drops and early access
• Official TikTok Shop: Verified as an authorized retail channel

Authorized Online Sellers

Verified third-party retailers include:

• Amazon Official Storefront: POP MART’s verified Amazon presence offers authentic products
• Walmart: Sells through POP MART’s official storefront, noting items as among its most popular
• Event Booths: Official POP MART booths at Comic-Con and similar events

Marketplace Risks (Shopee, eBay, AliExpress)

Secondary marketplaces carry elevated fraud risks:

• Authentication Challenges: No guaranteed verification process
• Counterfeit Prevalence: Lafufus proliferate on unverified platforms
• Seller Inconsistency: Individual seller reliability varies dramatically

If purchasing from marketplaces, prioritize sellers with:

• Verified authentication services (e.g., StockX authentication)
• Extensive positive review history
• Clear return policies
• Original receipt documentation

Safety Checklist for Buyers

Before purchasing, verify:

✓ Packaging has matte finish with muted colors
✓ QR code links to official POP MART verification portal
✓ Figure has exactly nine teeth
✓ POP MART logo appears on left foot
✓ Price aligns with market expectations (not suspiciously low)
✓ Seller provides clear photos showing authentication details
✓ Payment method offers buyer protection

Why Labubu Is So Expensive?

The premium pricing reflects multiple strategic factors.

Artist Reputation

Kasing Lung’s established reputation in the designer toy community adds inherent value. His limited output and meticulous design philosophy position Labubu as collectible art rather than mass-market toys.

Limited Supply Strategy

POP MART previously allowed resale prices to surge to boost popularity, though recently shifted to a more sustainable production model. This controlled scarcity maintains perceived exclusivity.

Collector Demand

The character’s “playful yet slightly fierce look” with mischievous charm resonates with adult collectors seeking nostalgia and self-expression. The “ugly-cute” aesthetic creates strong emotional connections.

POP MART Marketing Strategy

POP MART employs sophisticated marketing, including:

• Celebrity partnerships and organic influencer adoption
• Blind box mechanics creating psychological engagement
• Collaborations with major brands like Coca-Cola, Disney, and Uniqlo
• Museum exhibitions elevating cultural status

Is Labubu Worth the Price?

Value assessment depends on individual priorities and goals.

Collector Value

For passionate collectors, Labubu offers:

• Aesthetic Appeal: Unique design standing apart from conventional toys
• Community Connection: Active global collector networks
• Completion Satisfaction: Set-building provides ongoing engagement
• Display Quality: Premium materials justify showcase positioning

Investment Potential

Resale prices have recently declined by half or more as production increased, suggesting limited investment reliability for newer releases. However, genuinely rare variants and discontinued series maintain value.

Investment considerations:

• Volatility: Prices fluctuate dramatically with trend cycles
• Condition Sensitivity: Mint packaging is essential for value retention
• Authentication Burden: Verification costs reduce profit margins
• Market Maturity: Designer toy investments remain speculative

Resale Value

Common figures typically resell at $25-$60, while rare pieces command $200-$2,000 or more. Resale success requires:

• Strategic series selection (avoiding overproduced lines)
• Pristine condition maintenance
• Patient timing (holding through trend fluctuations)
• Authentication documentation

Risks for New Buyers

New collectors should consider:

• Trend Dependency: Popularity could wane, affecting values
• Fake Saturation: Authentication expertise required
• Financial Commitment: Complete set acquisition costs hundreds to thousands
• Storage Requirements: Proper preservation demands space and care

Frequently Asked Questions About Labubu Prices

How much does an original Labubu cost?

Original Labubu figures range from $15 for 8-centimeter vinyl figures to $960 for 79-centimeter mega editions. Standard blind box figures cost $22-$28 at official retail, though recent US price increases brought newer series to $28.

What is the cheapest original Labubu?

The most affordable authentic Labubu options are:

• Keychain versions: $15-$18 retail
• Miniature vinyl figures: $12-$15 in the Chinese market
• Standard blind boxes during promotions: Occasionally $18-$20

Beware of suspiciously cheap listings under $15 these typically indicate counterfeits.

Are cheap Labubu figures fake?

Counterfeit “Lafufus” proliferate in the market at prices dramatically below retail. If a listing offers “authentic” Labubu significantly below $20, it’s almost certainly counterfeit. Legitimate discounts rarely exceed 10-15% off retail at authorized channels.

Does Labubu increase in value over time?

Value appreciation depends on specific factors:

• Limited/Exclusive Editions: Often appreciate 50-300% over 1-2 years
• Standard Production Runs: Recent resale price declines suggest common figures may depreciate
• Secret Variants: Maintain premium pricing due to sustained rarity
• First Editions: Historical releases with original packaging hold value best

The designer toy market remains speculative, and past performance doesn’t guarantee future appreciation.

Conclusion: Buying Labubu Safely and Smartly

Navigating Labubu’s complex pricing landscape requires knowledge, patience, and vigilance. Understanding the difference between retail and resale prices helps avoid overpaying, while authentication expertise protects against counterfeits.

Smart buying strategies include:

For Budget-Conscious Collectors: Purchase during official releases at POP MART channels, avoiding resale premiums. Monitor restock announcements through official social media and apps.

For Investment-Focused Buyers: Target genuinely limited editions with low production numbers, maintain pristine packaging, and develop authentication expertise before committing significant capital.

For Passionate Enthusiasts: Balance affordability with completion goals by mixing retail purchases with selective resale acquisitions. Join collector communities for trade opportunities and insider information.

Remember that POP MART’s official channels, physical stores, website, app, and verified retailers like Amazon’s official storefront remain the safest purchasing options. When shopping secondary markets, invest in professional authentication services for high-value pieces.

Ultimately, Labubu’s value extends beyond monetary considerations. The joy of collecting, the aesthetic appeal, and the community connections often matter more than investment returns. Buy what brings you happiness, authenticate diligently, and never spend more than you can afford to lose in this speculative market.

Whether you’re after your first Labubu or hunting that elusive secret edition, informed purchasing decisions protect both your wallet and your collection’s integrity. Happy hunting, and may your blind boxes always contain the figures you’re seeking!