The ROX 01 starts at approximately $41,000 (299,900 yuan) in China, AED 230,000 (~$62,600) in the UAE, SAR 272,000 (~$72,500) in Saudi Arabia, and QAR 205,000 (~$56,300) in Qatar. The newer ROX Adamas variant starts at 349,900 yuan (~$50,700) in China and AED 285,000 (~$77,600) in the UAE. ROX Motor, a Chinese startup backed by $1.4 billion in funding, manufactures these hybrid extended-range SUVs under the BAIC Group. Pricing varies significantly by market due to import duties, shipping costs, and dealer markups.
What Is the ROX 01?
The ROX 01 (also marketed as the Polestones 01 or Jishi 01 in China) is a mid-size to large hybrid SUV produced by ROX Motor, a Chinese EV startup founded in 2021 by entrepreneur Chang Jing. The vehicle was designed by Italian studio Pininfarina and first launched in August 2023. It sits on an extended-range electric vehicle (EREV) platform, pairing a 1.5-liter turbocharged four-cylinder range extender with dual electric motors to deliver a combined output of 350 kW (470 hp) and 740 Nm of torque.
The powertrain feeds a 56.01 kWh CATL ternary lithium battery that provides up to 235 km of pure electric range under WLTC conditions. Combined with a 70-liter fuel tank, the total driving range stretches to 1,115 km on a single charge-and-fill cycle. Acceleration from 0 to 100 km/h takes 5.5 seconds, and top speed reaches 190 km/h. It is available in both 6-seat and 7-seat configurations across three rows.
ROX Motor has been aggressively expanding into overseas markets. The company signed dealer agreements in Qatar, Kuwait, Azerbaijan, the Philippines, and Egypt. It also opened its first Central Asian store in Kazakhstan. This global push is what makes country-by-country pricing so relevant for buyers researching this vehicle. For context on how Chinese manufacturers are reshaping global markets, see our coverage of .
ROX Official Store Locator
ROX Official Store Locator
Find authorized ROX Motor dealerships, showrooms, and export partners worldwide
ROX Car Price by Country
| Country | Model | Starting Price | USD Equivalent |
| China | ROX 01 (7-seat) | ¥299,900 | ~$41,000 |
| China | ROX 01 (6-seat) | ¥309,900 | ~$43,600 |
| China | ROX Adamas (7-seat) | ¥349,900 | ~$50,700 |
| China | ROX Adamas (6-seat) | ¥359,900 | ~$52,100 |
| UAE | ROX 01 | AED 230,000 | ~$62,600 |
| UAE | ROX Adamas (Basic) | AED 285,000 | ~$77,600 |
| UAE | ROX Adamas (VIP) | AED 295,000 | ~$80,300 |
| Saudi Arabia (KSA) | ROX 01 VIP | SAR 272,000 | ~$72,500 |
| Qatar | ROX 01 | QAR 205,000 | ~$56,300 |
| Export (FOB China) | ROX 01 AWD | $22,985 – $45,000 | Varies by order volume |
Note: All USD equivalents are approximate and based on current exchange rates. Actual prices at dealerships may differ due to options, registration fees, insurance, and local taxes. If you are comparing this to other vehicles in the region, our page provides helpful context for understanding UAE market dynamics.
ROX 01 Price in the UAE (Dubai, Abu Dhabi)
The UAE is one of the strongest markets for ROX Motor outside China. The ROX 01 is listed at a starting price of AED 230,000 through authorized dealers, with average market pricing closer to AED 265,000 depending on the trim and dealer. Future Trans Motors and Legend Motors handle distribution in the UAE market.
The recently launched ROX Adamas, which is the facelifted version of the 01, starts at AED 285,000 for the Basic trim and AED 295,000 for the VIP 6-seat configuration. VAT is included in the listed prices. The Adamas adds improved ground clearance (272 mm vs. 205 mm), a redesigned front grille, air suspension, and a new Galaxy Purple interior option with NAPPA leather.
For buyers comparing hybrid SUV costs in the UAE market, the ROX 01 undercuts established competitors like the Land Rover Defender and Toyota Land Cruiser Hybrid by a significant margin, often by 40% to 50%. This aggressive pricing is a hallmark of Chinese EV brands entering the region. Our analysis of the broader explores how these dynamics are reshaping consumer expectations.
ROX 01 Price in Saudi Arabia (KSA)
In Saudi Arabia, the ROX 01 VIP (PHEV) is priced at SAR 272,000 (~$72,500). The brand is distributed through authorized channels, and listings on platforms like Syarah show average retail pricing around SAR 276,575 to SAR 287,500 depending on trim and availability. Installment plans are available from approximately SAR 4,506 per month.
Saudi Arabia has been a target expansion market for ROX Motor as the Kingdom accelerates its Vision 2030 automotive diversification goals. The ROX Adamas is also arriving in KSA, with the lower-cost Adamas variant reportedly listed around SAR 60,950, though this may reflect a different configuration or promotional pricing for specific dealer channels.
ROX 01 Price in Qatar
Sky Motors serves as the official distributor of ROX in Qatar. The ROX 01 is listed at approximately QAR 205,000 (~$56,300). This makes Qatar one of the more competitively priced markets in the Middle East for this vehicle. The brand opened its first Qatar showroom in December 2024, and both the ROX 01 and the newer Adamas models are available.
ROX 01 Price in China (Domestic Market)
As the home market, China offers the lowest pricing. The ROX 01 starts at 299,900 yuan (~$41,000) for the 7-seat variant and 309,900 yuan (~$43,600) for the 6-seat version. The facelifted ROX Adamas, launched in December 2025, starts at 349,900 yuan (~$50,700) for the 7-seat Outdoor All-Rounder edition and 359,900 yuan (~$52,100) for the 6-seat Luxury Executive edition.
ROX Motor set a monthly sales record of 1,268 units in December 2024, and deliveries have consistently exceeded 1,000 units per month in early 2025. The brand competes directly with Li Auto’s L8 in the domestic EREV segment. Understanding how Chinese manufacturers price vehicles for both domestic and export markets is a pattern we have tracked across multiple sectors, including those that shape these decisions.
ROX Availability in Other Markets
| Country/Region | Status | Notes |
| Egypt | Dealer agreements signed | Export channels via Alexandria and Sokhna ports |
| Jordan | Export available | Shipped via Aqaba Port; pricing on inquiry |
| Kuwait | Showroom open | Dealer agreement signed in 2024 |
| Kazakhstan | First store opened Dec 2024 | ROX’s first Central Asian market |
| Philippines | Dealer agreements signed | Service network under construction |
| India | Not officially available | Mahindra Thar ROXX is a separate, unrelated vehicle |
| Pakistan | Not officially available | Potential grey market imports only |
| Europe / USA | Not available | No announced plans for Western markets |
For buyers in markets where the ROX 01 is not yet officially sold, FOB (Free on Board) export pricing from Chinese trading companies ranges from approximately $22,985 to $45,000, depending on configuration, order volume, and shipping arrangements. CIF delivery to ports in Egypt, Jordan, and Ethiopia is available through export platforms.
ROX 01 vs. Mahindra Thar ROXX: Not the Same Car
A common source of confusion in search results is the overlap between “ROX car” and the Mahindra Thar ROXX. These are completely different vehicles from different manufacturers.
The ROX 01 is a Chinese-made hybrid extended-range luxury SUV by ROX Motor (Shanghai Luoke Intelligent Technology). It is over 5 meters long, seats 6 or 7, and costs between $41,000 and $80,000 depending on market and trim.
The Mahindra Thar ROXX is an Indian-made rugged lifestyle SUV by Mahindra & Mahindra. Priced from approximately Rs 12.39 lakh to Rs 22.25 lakh (~$1,500 to $2,650 USD equivalent), it is a body-on-frame 5-door, 5-seater with traditional petrol and diesel engines. It is sold primarily in India and is not available in the Middle East.
If you are researching vehicle pricing comparisons across different segments, our site is a useful resource for understanding how valuations work across markets.
ROX 01 Key Specifications at a Glance
| Specification | Details |
| Powertrain | EREV (1.5T range extender + dual electric motors) |
| Total Power | 350 kW (470 hp) |
| Total Torque | 740 Nm |
| Battery Capacity | 56.01 kWh (NMC, CATL) |
| Pure Electric Range (WLTC) | 235 km |
| Total Range (WLTC) | 1,115 km |
| Fuel Tank | 70 liters |
| 0-100 km/h | 5.5 seconds |
| Top Speed | 190 km/h |
| Dimensions (L x W x H) | 5,295 x 1,980 x 1,869 mm |
| Wheelbase | 3,010 mm |
| Seating | 6-seat (2-2-2) or 7-seat (2-2-3) |
| Ground Clearance | 205 mm (01) / 272 mm (Adamas) |
| Wading Depth | 700 mm (01) / 770 mm (Adamas) |
| Charging (AC) | 7 kW, ~8.6 hours to full |
| V2L Output | 2.2 kW (01) / 5.7 kW (Adamas) |
These specs make the ROX 01 competitive with vehicles costing nearly double in Western markets. The combination of extended-range hybrid flexibility and genuine off-road credentials (approach angle 22.2 degrees, departure angle 25.1 degrees) is rare at this price point. For a broader look at how EV and hybrid pricing floors are shifting globally, check out our piece on.
Why ROX Car Prices Vary So Much by Country?
The price difference between China (starting ~$41,000) and markets like the UAE or KSA ($62,000 to $72,000+) comes down to several factors. Import duties are the biggest contributor, especially in GCC countries, where automotive tariffs, VAT, and registration fees add substantially to the sticker price. Shipping costs from Chinese ports to Middle Eastern destinations also factor in, though they are relatively modest per unit.
Dealer margins in newer markets tend to be higher because ROX lacks the volume advantages that established brands enjoy. Limited competition among authorized dealers means less downward pressure on retail pricing. Additionally, some markets receive vehicles with region-specific adaptations (Arabic language infotainment, desert-tuned cooling systems, different warranty terms) that add to the final cost.
For buyers considering grey market imports or direct-from-China purchases, the FOB export prices of $22,985 to $45,000 might seem attractive. But factor in shipping, customs clearance, import duty, registration, insurance, and the absence of local warranty coverage, and the total landed cost often approaches or exceeds official dealer pricing. Our guide on explains how listed prices can be misleading across retail channels.
Frequently Asked Questions
Where is the ROX car manufactured?
ROX vehicles are manufactured in China by Beijing Automotive Group Co., Ltd. (BAIC Group). The brand is headquartered in Shanghai under Shanghai Luoke Intelligent Technology Co., Ltd.
Is the ROX 01 the same as the Mahindra Thar ROXX?
No. The ROX 01 is a Chinese hybrid luxury SUV, while the Mahindra Thar ROXX is an Indian-made rugged lifestyle SUV. They share a similar-sounding name but are completely unrelated in terms of manufacturer, design, powertrain, and target market.
Can I buy the ROX 01 in India or Pakistan?
The ROX 01 is not officially sold in India or Pakistan. Some grey market imports may exist, but there is no authorized dealer network or local warranty support in these countries.
How does the ROX 01 compare to the Land Rover Defender on price?
The ROX 01 costs roughly half the price of a Land Rover Defender in markets like the UAE and Qatar, while offering comparable dimensions, hybrid efficiency, and off-road capability. The Defender has stronger brand recognition and a more established resale market. For a deeper look at how vehicle pricing is changing across the industry, check out our.
What is the ROX Adamas?
The ROX Adamas is the facelifted version of the ROX 01, launched in December 2025. It features a redesigned exterior, improved off-road specs (272 mm ground clearance, 770 mm wading depth), air suspension, and a slightly smaller 44.5 kWh battery with a rear-wheel-drive option alongside the existing AWD configuration.
Is there a ROX dealer near Bangladesh?
ROX Motor does not currently have an authorized dealer in Bangladesh. The nearest official markets are the Middle East (UAE, Qatar, KSA, Kuwait) and Central Asia (Kazakhstan). Buyers in Bangladesh would need to explore direct import options through Chinese export platforms.